Personal Trainer · Melbourne · St Kilda

Stop starting over.
Start something that lasts.

Science-based personal coaching for fat loss, strength and lasting transformation. Built around your life, not around a theoretical ideal.

Book your discovery call → Meet your coach
83%
Of dieters regain
their weight*
−35kg
Public client result
4 months
66
Days to wire
a real habit**
Baptiste Fouin, BFP Coaching
BAPTISTE FOUIN / FOUNDER
83%
of dieters regain more weight than they lost within 5 years.
MANN ET AL., UCLA, AMERICAN PSYCHOLOGIST, 2007
META-ANALYSIS OF 31 LONG-TERM STUDIES
Why now

The diet industry has been lying to you. Your body has been telling the truth.

Every "21-day shred," every "shred-fit-detox," every generic plan that worked for someone on Instagram and not for you. None of it was a failure of your willpower.

It was a failure of design. You were given a plan built for an average that doesn't exist. The science is clear on what actually works. The fitness industry just doesn't profit from telling you.

I do.

Baptiste Fouin portrait
BAPTISTE / EST. 2020
The coach

Hi. I'm Baptiste.

I started coaching because I'd seen too many people work hard for nothing. Following plans that were never built for them. Blaming themselves when their body didn't cooperate.

I've trained as a competitive athlete, coached clients from beginners to advanced, and spent years studying the actual science behind fat loss, strength and habit formation. Not the Instagram version. The peer-reviewed version.

What I sell isn't motivation. It's clarity. A plan that fits your body, your schedule, your psychology. Built to last past the 66-day mark when most diets quietly fail.

If you're ready to stop starting over, I'm here.

Baptiste
Coach to Artus Certified Coach Strength & Conditioning Nutrition Specialist Based in Melbourne
The Method

Forget the noise.
These four levers do the work.

Every transformation I build is anchored in these four pillars. Validated by peer-reviewed research. Proven on real clients with real lives.

01 / STRENGTH

Lift first, cardio after.

Resistance training protects your muscle while you lose fat. Without it, up to 25% of what you lose is muscle, which slows your metabolism for life. Strength is the insurance policy of fat loss.

Cava, Yeat & Mittendorfer, 2017 · Advances in Nutrition
02 / NUTRITION

Protein is non-negotiable.

Aim for 1.6 g per kg of bodyweight, daily. Below this, you lose muscle, not fat. This single number, confirmed by the largest meta-analysis ever, changes everything.

Morton et al., 2018 · Br J Sports Med · 49 studies · 1,863 participants
03 / RECOVERY

You cannot out-train bad sleep.

Just two nights of short sleep raises hunger by +24% and cravings for sugar and carbs by up to +45%. If you sleep badly, your body is working against you before breakfast.

Spiegel, Tasali, Penev & Van Cauter, 2004 · Annals Internal Medicine
04 / DAILY MOVEMENT

Walk more than you think.

NEAT (calories burned just living) varies by up to 2,000 kcal/day between people. A 45-minute walk daily outperforms most people's entire gym week. And you can do it on the phone.

Levine, Mayo Clinic, 2002 · Best Pract Res Clin Endocrinol Metab
Free Tool · 01

How much protein
do you actually need?

The most important number in your fat-loss journey. Below the threshold of 1.6 g/kg/day, you don't lose fat. You lose muscle. And losing muscle slows your metabolism. Permanently.

This calculator is built on the largest meta-analysis ever conducted on protein intake. Use it tonight.

Source: Morton et al., 2018
British Journal of Sports Medicine
Your bodyweight
Activity level Moderate · 1.6 g/kg
Sedentary Active Athlete
Your daily target
120
grams of protein per day
That's roughly 480g of chicken breast,
or 19 large eggs,
or 4 scoops of whey protein per day.
Training intensity
−35 kg
IN 4 MONTHS · PUBLICLY DOCUMENTED
Public testimonial
"

"The recipe is simple. It's called Baptiste Fouin. The best coach in the world."

Artus · French actor & comedian
Public statement after his 35 kg transformation
AS REPORTED BY PARIS MATCH · PUREPEOPLE · 2023
The Programs

Three ways to work together.

Every program is fully personalised. The tier is just a starting point. The plan we build together is uniquely yours.

Tier 01

The Foundation

For beginners ready to build the basics. The right way. The first time.
  • Personalised training program (3 sessions/week)
  • Personalised nutrition framework
  • Monthly check-in call (45 min)
  • Form-check video reviews
  • Direct messaging support, weekdays
Pricing on request
Discussed in your discovery call
Apply now →
Tier 02

The Transformation

The complete system. For those serious about a permanent change.
  • Everything in The Foundation
  • Weekly 1-on-1 check-in calls
  • Daily nutrition & training adjustments
  • Sleep & recovery protocols
  • Habit & psychology coaching
  • 24/7 messaging support
Pricing on request
Discussed in your discovery call
Apply now →
Tier 03

1-on-1 In-Person

Hands-on coaching, in person, in Melbourne. The fastest path to results.
  • Everything in The Transformation
  • 2-3 in-person sessions/week
  • South Pacific Health Club, St Kilda
  • Real-time form correction
  • Body composition tracking
  • Limited to 4 clients at a time
By application only
Strictly limited availability
Request access →
The Journal

No fluff.
Just science.

Honest, evidence-based articles for people tired of fitness industry noise.

P
NUTRITION · 6 MIN READ

The protein number that changes everything.

Why 1.6 g/kg is not a "recommendation" but a biological threshold. What happens if you stay below it.

Read article →
S
RECOVERY · 5 MIN READ

You cannot out-train bad sleep.

Two nights of poor sleep, +24% hunger. The hormonal cascade that sabotages every fat-loss effort. How to fix it.

Read article →
M
METHOD · 7 MIN READ

Why "21 days to a new habit" is a lie.

The real number is 66 days. Most diets stop exactly when the behaviour was about to become automatic. Here's what to do.

Read article →
Honest answers

The questions you're too polite to ask.

How much does coaching with you cost?

I don't publish prices because every program is built around the person, not the package. The investment depends on the tier, duration and the level of support you need. The discovery call is the right place to discuss it. There's no obligation, and you'll leave with clarity either way.

I've tried everything. Why would this be different?

Because everything you've tried was probably built for an average person who doesn't exist. Generic plans, app-based programs, "30-day challenges". They're designed to be sold, not to last. Your plan with me is built around your body, your schedule, your psychology. That's the difference. Statistically, that's also why it works long-term.

Do I need to be in Melbourne to work with you?

No. The Foundation and Transformation tiers are fully remote. I work with clients in Australia, France and beyond. Only the 1-on-1 In-Person tier requires being in Melbourne (we train at South Pacific Health Club, St Kilda).

I'm a complete beginner. Is this for me?

Especially for you. Beginners get the fastest, most dramatic results. You have the most to gain and your body responds quickly to the right stimulus. The Foundation tier was built specifically for people starting from zero. No prior gym experience required.

How long until I see results?

Real, measurable results: 4 to 6 weeks for visible body changes. 3 months for significant transformation. 6+ months for results that become part of who you are. I'm not selling miracles. I'm building infrastructure that lasts.

What if I have an injury or health condition?

We work around it. Every program is adapted to your physical reality: back issues, knee pain, post-pregnancy, autoimmune conditions, you name it. If anything serious requires medical clearance, we get it before we start. Your safety isn't optional.

What does the discovery call actually involve?

30 minutes. By video or phone. We talk about where you are, what you've tried, what you actually want, and whether I'm the right coach for you. No sales script. No pressure. If we're a fit, we discuss the next step. If not, you'll leave with at least three actionable insights anyway.

Take the first step

Let's talk.

30 minutes. Free. No script. No pitch.
Just a real conversation about where you are, and where you could be.

Email contact.baptistefouin@gmail.com
Instagram · Direct DM @baptistefouin
In-person sessions South Pacific Health Club
St Kilda, Melbourne
Reply within 24 hours · Strictly confidential
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